BE YOUR OWN HERO!

We have released our answer to this crazy 'Follow the Leader' mentality out there in Australia.

I am contstantly seeing brands here is Oz trying to sell a story via their range or slogan, to either be this so called bad ass or to justify your existence? Justify your existence? What the hell for? You should'nt have to justify anything let alone yourself to anyone from where I sit, that be just crazy talk.

Then you have this obsession with guns and gangstas on tees these days by Oz brands? It would be fair to say for the majority of folks who by this product; they would'nt have the slightest notion of what a gangsta is or know the front from the back end of a firearm! What's the go with wanting to be so gangsta in Australia? Look, I may well be alienating our brand by taking this stand, but I'll stay true to what Rampant is and don't intend to change my tack just to sell to the masses. We won't be drawn into producing pointless accessories that mean nothing and say even less. Air freshners? What th?

Hence the reason for our "BE YOUR OWN HERO" tee, it says it all really, follow no one but yourself, believe in yourself. Lead, don't follow. Don't be strung out on yourself, being your own hero isn't about being arrogant or taking people down, it's the opposite in fact.

You can get it online at: www.rampantriders.com available for guys and the sistas!

Finally we have the new look website up and running showcasing the new range for twenty ten which is just around the corner.

One of the interesting things I have found by putting this new range together is the consultation process, I believe its made a big difference in determining the best way to go with the direction of the brand. There is nothing cooler than talking to the stores that stock your gear to gauge their opinion on what you are trying achieve. Afterall, they buy the product and know what will or wont work. Also, I talked to the guys and girls we sponsor. These guys are at the frontline so to speak, and the fact that we have a great relationship with them allows their honesty on the work to really make a difference in how I go about designing our tees.

Without sounding too self concerned, it really is an awesome opportunity to be able to sit down, be creative and watch a design develop from sketches or digital ramblings into a finished product ready to hit the streets. I often get bored working with traditional design mediums like paper and print. So it can be said that Rampant sometimes becomes a self indulgent process of creativity outside my normal spectrum of work duties in graphic design, although the two: graphic design and fashion work hand in hand these days; even more so with the advent of computer technology, the internet and other mass media devices.

So, as a brand Rampant doesnt follow or simply replicate ideas in order to capture market presence.

There are no pointless accessories or gimicks in our stable. We just love designing and being involved in a great industry right here in Australia.

So, there it is. Take it easy, check out the new gear and 'be YOUR OWN hero'.

Hey all,

After much thought we have given rampant a fresh look for the new year ahead. We have always been about evolution and moving forward. I believe the new brand shows a great new direction for us.

Not only do we have an exciting new look for the brand, we also have a stack of new tees about to hit the stores and online for purchase. With an emphasis on fashion with edge, Rampant is fast establishing a look and feel of it own.

I have put alot of thought and energy into the new range and hope that it cements us in our own right as a street and action sports label.

In the meantime, whilst I'm hard at it, screenprinting and uploading the new styles for summer; check out www.rampantriders.com to view our current range.

take it easy

ez