One of the interesting things I have found by putting this new range together is the consultation process, I believe its made a big difference in determining the best way to go with the direction of the brand. There is nothing cooler than talking to the stores that stock your gear to gauge their opinion on what you are trying achieve. Afterall, they buy the product and know what will or wont work. Also, I talked to the guys and girls we sponsor. These guys are at the frontline so to speak, and the fact that we have a great relationship with them allows their honesty on the work to really make a difference in how I go about designing our tees.
Without sounding too self concerned, it really is an awesome opportunity to be able to sit down, be creative and watch a design develop from sketches or digital ramblings into a finished product ready to hit the streets. I often get bored working with traditional design mediums like paper and print. So it can be said that Rampant sometimes becomes a self indulgent process of creativity outside my normal spectrum of work duties in graphic design, although the two: graphic design and fashion work hand in hand these days; even more so with the advent of computer technology, the internet and other mass media devices.
So, as a brand Rampant doesnt follow or simply replicate ideas in order to capture market presence.
There are no pointless accessories or gimicks in our stable. We just love designing and being involved in a great industry right here in Australia.
So, there it is. Take it easy, check out the new gear and 'be YOUR OWN hero'.
